Creativity isn’t just about words. Use visuals, infographics, and videos to make your message pop. A well-designed chart or explainer video can simplify complex concepts and stay compliant at the same time.
But here’s the catch: not all images are created equal—at least not in the eyes of the SEC or FINRA. Avoid imagery that could mislead or overpromise. For example:
• Problematic: Using images of overflowing money bags, money “growing” from trees or plants, or yachts to promote or discuss an investment product or strategy. These can imply returns or excessive wealth that cannot be guaranteed.
• Better Choice: Choose visuals that convey professionalism, such as charts, balanced portfolios, or lifestyle imagery that reflects realistic goals.
Pro Tip: Always align your imagery with the tone of your message. If your content is about risk management, steer clear of carefree beach scenes and lean into visuals that reflect careful planning or diligence.
Being mindful of imagery helps to ensure your designs enhance your message without triggering compliance alarms.